For sales directors and heads of sales
HomeBid verifies every buyer before your team accepts a reservation, then hands your panel solicitor a transaction-ready pack the same day. It runs inside the process you already have, from the plots in your ERP to the panel firm's inbox.
The problem
Nearly one agreed sale in four in the UK falls through, and 38% of those collapse within four weeks of the offer being accepted. In new-build the pattern is the cancellation: a buyer whose funds, chain or mortgage were never what they seemed, found out after the reservation fee was taken and the plot came off the market.
The platform
HomeBid stops at acceptance. Exchange, completion and registration stay with your panel firm, exactly as now. Deposits stay with you; HomeBid does not handle payments.
Today
With HomeBid
COINS and your existing tools
COINS
HomeBid's connector originates plots, prices, releases and reservation events from your COINS environment, so nothing is double-keyed and the platform starts from the data you already trust. The connector is built and tested against the vendor's interface; it goes live on your environment once live credentials are in place. Until then, plots are loaded directly from your plot register, which is how the founding customer started.
Your sales tools
Keep the reservation form and the deposit process you have. HomeBid sits in front of acceptance: the reservation is taken when the buyer has passed, not before. Where you have no separate tool, HomeBid's reservation flow replaces it.
Your panel firm
The pack goes to the panel firm and the buyer's solicitor. Their process, their client relationship and their obligations are unchanged; the difference is that the documents arrive on day one, in a format they can load.
Pricing
Priced the way you count sales: per live outlet and per accepted reservation. No percentage of the sale price, ever.
Platform
per live outlet, per month
Each live sales outlet on the platform: listing, bid management, buyer qualification, the sales pack for every plot, reporting for your sales director. Priced below a portal development listing.
Per reservation
per accepted reservation
Every bidder on the plot verified, the score, the screening with daily refresh, and the pack to your solicitors. Charged only when your team accepts. Nothing for the buyers you turn away.
Starting
free onboarding month
Developers joining after the founding customer start paid with one free onboarding month: plots loaded, panel firm briefed, buyers verified from the first reservation.
A typical outlet reserving one home every two weeks pays about £17,000 a year all in, or about £600 per home sold, against the after-the-fact checks, the sales-progression time and the cancellations the gate prevents.
Measurement
Before the first reservation we take your last twelve months: reservations per outlet, cancellations in the first four weeks, time from reservation to exchange. Every quarter you get the same numbers on HomeBid, side by side.
| Measure | Target |
|---|---|
| Accepted reservations with every check complete before acceptance | 100% |
| Time from acceptance to pack delivered to the panel firm | Under 48 hours |
| Panel firm uses the pack | Four deals in five |
| Cancellations in the first four weeks, against your baseline | Halved |
| Buyers who start verification and finish it | 85% or better |
These are the design targets the platform is built to and the numbers the founding customer's launch is measured on. They are not guarantees. What we do promise is the measurement: your numbers, your baseline, reported plainly, and a conversation at the end of the first quarter about whether HomeBid is earning its fee.
Security and compliance
Identity and money
Identity checks aligned with the Land Registry's practice guide, with certification from our identity provider evidenced at launch. Bank-sourced balances through open banking, paired with explicit source of funds and source of wealth capture, because a balance is not a source.
Screening and records
PEP and sanctions screening runs automatically and blocks acceptance on a hit; a daily refresh keeps a live reservation current. Every acceptance is a timestamped record, which is the kind of evidence the New Homes Quality Code asks for on sales processes and reservation terms.
Data and security
Personal data under UK GDPR; verification evidence stored encrypted with every access recorded; UK and EU resident hosting; penetration testing; a named Money Laundering Reporting Officer. HomeBid does not hold client money and does not give legal or mortgage advice.
Your numbers, forty-five minutes. Then a live walkthrough on the founding customer's developments, bring your panel firm. Then one outlet live, one free onboarding month.
Rob Penman, Founder. rob.penman@home-bid.co.uk. Market statistics: TwentyEA Property and Homemover data, 2025 to 2026. Capability statements are as of September 2026; targets are design targets, not guarantees.