ROI Analysis

The commercial case
for HomeBid

Pay £100–150 per buyer upfront. Save £4,000+ per failed sale avoided. The maths is straightforward — and it gets better at scale.

ROI Calculator

Estimate your annual savings

Adjust the inputs to match your operation. The calculator uses industry benchmarks from TwentyEA, The Negotiator, and NHBC data.

Your Operation

20 200 2,000
5% 16% 35%
£2,000 £4,500 £15,000
1hr 3hrs 6hrs

Industry average: 16% cancellation, £4,123 per failed sale (The Negotiator / TwentyEA, 2025). AML: 3 hours per transaction (industry benchmark).

Projected Annual Savings
Fall-throughs avoided
16
Based on reducing cancellation rate by up to 50%
Savings from avoided failures
£72,000
Direct cost savings from fewer cancellations
AML compliance time saved
480 hrs
At ~£25/hr = £12,000
Estimated total annual savings
£84,000
Before accounting for faster sales velocity and staff reallocation

Conservative estimate

This excludes: faster time to exchange (improved cash flow), reduced holding costs on unsold plots, staff time freed up for revenue-generating activities, and brand reputation benefits of a professional buyer experience.

Cost Comparison

What it costs vs what you save

Cost Item Without HomeBid With HomeBid Saving
AML/KYC per buyer £15–55 + 3hrs staff time £75 (flat, automated) 3hrs staff time per buyer
Buyer qualification None (manual assessment) Automated 100-pt score Eliminates wasted viewings
Compliance tracking Spreadsheets + manual Centralised dashboard 45–60 min/plot
Data pack for conveyancer Manual assembly (2–3hrs) £50 (auto-generated) 2–3hrs per transaction
Failed sale cost £4,000+ per cancellation Designed to halve rate £2,000+ per avoided failure
HomeBid cost per buyer
£125
£75 verification + £50 data pack
Cost of one failed sale
£4,000+
Marketing, legal, holding costs
ROI per avoided failure
32:1
£125 spend prevents £4,000+ loss
At Scale

The savings compound
as you grow

Annual Completions Est. Failed Sales Avoided Est. Savings from Failures AML Time Saved Total Est. Savings
50 plots 4 £18,000 120 hrs £21,000
200 plots 16 £72,000 480 hrs £84,000
500 plots 40 £180,000 1,200 hrs £210,000
1,000 plots 80 £360,000 2,400 hrs £420,000

Based on 16% baseline cancellation rate, 50% reduction target, £4,500 per failed sale, 3hrs AML time per buyer at £25/hr. Actual results will vary.

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